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Our Philosophy
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Parrish and Associates, REALTORS®
was founded February 1, 2006. After 25
years in Real Estate Brokerage and
Management, Hugh Parrish started this
new company in order to move more
quickly than larger companies toward the
emerging philosophies of the business
while maintaining his dedication to
face-to-face service. The acronym for
Parrish and Associates Realtors is PAR,
which in our company, also stands for
Pure Agency Relationships. We believe
strongly that a Broker can and should
represent only one side of any
transaction. Although Texas law allows
Brokers to act as "Intermediaries" when
working with a buyer and seller in the
same transaction, it seems obvious to us
that neither party is truly being
represented.
Representation implies unwavering
loyalty and honest advice to the client,
sometimes to the disadvantage of the
other party in the transaction. We view
our role to our clients as one that
involves providing constant education to
the current market, our opinions and
advice based on current market trends,
and our ability to accurately interpret
the market specifically to the needs of
the client. Law prohibits Intermediaries
from giving opinions, advice, or
interpreting data. These three areas are
the core of the service we provide, and
for which we are compensated.
For these reasons, we believe each party
in a transaction should have their own
independent representation. It makes no
sense to have a listing agreement with a
seller, then meet an interested buyer,
and then inform the seller that we can
no longer tell them what we think. In
short, we really do put the needs of our
client in front of our needs.
Due to this rather extreme view of the
business, Parrish and Associates,
REALTORS® has no subsidiary
or affiliated businesses. In this day of
"one stop shopping", we have resisted
the temptation to have related business
entanglements with a Mortgage Company,
Title Company, Maintenance Company, etc.
We go out of our way to avoid even a
perceived conflict of interest, so we
create a situation that guarantees no
conflict.
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